The 7th Healthcare Exhibition and Conference AKA Egymedica 7 held between May 10-13, 2007 was a great success in becoming one of the most important health care event in the region, seven years in a row and the show has grown bigger than ever. This growth has allowed the addition of a new pavilion in order to satisfy the permanent demand of spaces for exhibitors for the first time from Europe, America and Asia . The event is the gateway to medical business in Africa and the Middle East, A wide range of top-level distinct products and solutions are provided, from medical equipment, hospital, laboratory, pharmaceuticals, dental to orthopedic are displayed to satisfy the demand of Egypt, African countries and the Middle East .

Press Conference:
The press conference for Egymedica 7 was held on May 11, 2007, the conference attracted several media houses and journalists. Representatives from the government were present.

The official opening ceremony:
The event was supported by the Egyptian Government, under the patronage of the Minster of health and population, Dr. Hatem Elgably and the Minster of trade and industry, Mr. Rashid .M. Rashed

The opening ceremony was attended by over 1500-2000 persons including government officials, members of different medical association, pharmaceuticals association, celebrities, media people, exhibitors and visitors to the show

Exhibitors Zone:
There were 64 Exhibitors from 15 different countries, and over 8910 visitors from Egypt, Africa, and the Middle East, 12 conferences for speakers from Egypt, the US and UAE. The gross exhibition area was 3200 sq meter. The event lasted for 4 days .

Exhibition Profile:

Products and Services on Exhibition :
* Medical Technology/ Electro medical equipment
* Laboratory equipment
* Diagnostics
* Dental Medicine & stomatology
* Orthopedic and rehabilitation technology
Physiotherapy
* Equipments, Commodities & consumer goods
for surgeries and hospitals
* Communication and information technology
* Facility management
* Fabrics , Furniture & furnishings
* Premises and building technology
* Medical services and publications
* Pharmacology
* Pharm-Prod (Pharmaceutical products)

Independent Survey among exhibitors:
Reasons to Exhibit:
40% Sell in short term
30% Meet existing clients
15% looking for new contact
15% Support local agent
92% of current exhibitors would exhibit next year
85% of current exhibitors met their goal
55% of exhibitors were satisfied with the number of visitors

Exhibitors by country:
Exhibitors came from the followings countries:
Egypt, USA, Turkey, Canada, Korea, India, United Kingdom, Italy, Pakistan, Saudi Arabia, Lebanon, Ukraine, Syria, UAE.

Show Results:
During the exhibition, 74% of those who responded to our survey among exhibitors appointed agents or achieved their goal. Example of a success story is the US company Sound Surgical technology; they managed to secure over 102 contacts, over $500,000. Sales potential, they decided to host an event in Cairo two month after the show to respond to the demand, they also opened an office in Cairo immediately after the show.

Exhibitors, visitors, and conference speaker's comments

The opening ceremony, the organization of the event, and the Ad campaign were excellent, the number of visitors was average, and hopefully we can get more next year.

Osman Al Hadidee , managing director of Tomax for Hospital equipment, Cairo, Egypt .

We were the only dental equipment at the show, otherwise the show was great, opening ceremony, organization and management team were all very good, we achieved a sale of over $150,000, although, attendance was kind of weak . Kevin Kim , E- Woo-Technology, Seoul , Korea .

We have never imagined the potential of the Egyptian market until we saw the result from the show, we had over 102 contacts, we have asked the organizer of the event to organize another event for our machine in July to answer to those potential buyers we received, we are hoping to reach over $1,000,000 sale volume by the end of 2007 thanks to Egymedica, we are most defiantly coming back in 2008. Mike Goodman , marketing director, Sound Surgical Technology, USA .

Coming here to Cairo being so warmly received by everyone made this a very special speaking engagement for me that I will never forget, the audiences were very attentive to my presentation, and we had some great conversations afterwards, there were no major problems that couldn't be worked out. Everyone was very flexible to help make it successful. David Okerlund , a Top Healthcare Speaker of Our Time Ohio , USA

I enjoyed the conference very much, excellent questions for the audience and very warm reception. I would like to come back. Dr . Brian Labow , M.D . , Children ' s Boston Hospital, B.A.,M.A. (Biochemistry ), Summa cum laude, Brandeis University
M.D., Harvard Medical School

P rofessor Dr. Osama Abed Al Aziz
Professor of cardiology faculty of medicine ElKasr AL Ainy, and head of atherosclerosis Egyptian association .
Subject: P rophylaxis for heart diseases

P rofessor Dr. Mahmoud Shalaby
Head of bones department zakazik medicine
Subject: Osteoporosis

Professor Dr. Sherif Hafez
Subject: P rophylaxis for diabetes & its complications

Professor Dr . Abed Alkhalek Hamed
Subject: P rophylaxis for liver diseases

Dr . Ahmed Noweir I
Doctor of Public Health & Nutrition
High Institute of Public Health - Alexandria University
Subject: The i mportance Of Body Composition Analysis for Wight Management

Visitors Promotion:

An extensive marketing campaign was launched during the last six month prior to the show. 70,000 invitations were mailed to professionals and decision makers in Egypt , Africa, and the Middle East . 84% of visitors were from Egypt , 9% of visitors came from African countries, and 7% visitors came from the Middle East .

Websites:
The two organizers of the event launched two website in Arabic and English, the website contained detailed information on how to exhibit, how to visit, the conference agenda, and information regarding the great city of Cairo .

News Letters:
Monthly news letter were launched to attract exhibitors and visitors to the show, over 70,000 email reminders and news letter were launched during the last four month prior to the show using a US marketing company Campaigner, and a registration company Cvent to process the registration of visitors and exhibitors.

Special Invitations:

Special Invitations were mailed to VIP and CEO of hospitals and medical companies, government officials, and decision makers.

Next Year Event:
Egymedica 8, will be held at Cairo International Conference Center, Cairo , Egypt between May 10-13, 2008. Please visit our website at www.egymedica.net , and

www.egymedica.com