• Representatives of Commercial representation offices, ambassadors and trade ministers of Commissioners
for all the Arab and foreign located in Egypt.
• District Health Managers and Agents of Ministry of Health .
• Deans of Faculties and Heads of Departments
( Medicine - Pharmacy - Dental - physiotherapy ) Private and Government
• Directors of human resources for oil companies, trade unions, banks and all major associations.
• Owners and managers of the factories, all investors in the pharmaceutical sector production.

The exhibition have big advertising and very strong media campaign, they are accessible to all interested in the medical field in Egypt and abroad by all means, for example:
• Direct invitations through updated database are being invited to 120,000 doctors in all disciplines and all
employees whom interested in sectors of the exhibition in & out Egypt.
• Invite procurement managers and decision makers in all hospitals and medical centers, labs and X-ray cen
ters and dental clinics whom interested in the medical field.
• Invitations to all companies operating in the medical supplies in the Arab world and African countries
through Updated Data Base. For example:
Sudan, Libya, Yemen, Syria, Jordan, UAE, Saudi Arabia, and South Africa
• Adv in both newspapers: Elahram- elgomhoria –Al Akhbar - elmasry el youmm before and during the exhi
bition.
• Organizing a press conference to all journalists and officials at the health care sector in all Egyptian news
papers.
• Adv in medical widespread journals in Egypt and the Arab, European and Asian countries.
• Adv in the evidence that have commercial distribution in the Arab and Gulf and African countries.
• Distribution Posters about the exhibition and the conference in all government and private hospitals and
medical centers and clinics in all the governorates of Egypt.
• Large Signs in wall of Cairo international conventions Center.
• Television Coverage in Egyptian satellite channels, foreign and Arab television about the exhibition.
• Souvenirs to all event visitors.
• The exhibition Catalogue, which is distributed to all exhibitors and visitors